Open rateOpened ÷ emails sent
Re-open rateRe-openers ÷ people who opened
Open and re-open rates by region across Newsletter #1, #2 and #3The Y-axis runs from 0 to 60 percent. Historical averages are 29.75 percent open rate and 11 percent re-open rate. Baselines appear first, followed by open rate lines and then re-open rate lines, in the order USA, Asia, MENA, EMEA. Re-open rate is re-openers divided by people who opened. The open reference label is rounded to 30%.
USAAsiaMENAEMEA