Global Community Growth Case Study
Abelian needed to move beyond its mining-focused community to build awareness among early adopters and crypto audiences for their upcoming TGE (Token-Generation Event). It was imperative to sustain the technical credibility that gave Abelian its standing while also being accessible to a wider audience.
7 community channels
converted to users
Quantum-resistant blockchain technology with a niche mining community
The Abelian Foundation was a pre-revenue company that had built a token-mining-focused community, most of whose members were looking forward to their mined tokens being listed on a centralized exchange (CEX).
Token sales are a primary revenue source for cryptocurrency and blockchain startups. A successful token listing depends on a brand building awareness — both of the token itself and of the functionality and promise of the underlying technology — since that promise is what is expected to drive the token’s value upward over time and convince retail investors to buy in.
The Foundation also planned to launch quantum-resistant D2C apps and developer tools shortly after the token launch.
Awareness had to be built simultaneously across multiple audiences — early tech adopters, developers, and retail investors — to drive real adoption of the brand’s technology and pave the way for sustainable growth.
Building a brand community at the pre-revenue stage, centered on communicating the probabilistic quantum threat to cryptography to a predominantly crypto-enthusiast audience.
Forming a highly engaged community that amplifies the brand’s mission and initiatives, each in their own voice.
Community gamification
Designed and ran 9 community games to retain high-interest audiences, managing rules, timelines, budgets, performance tracking, and participant entries and follow-ups.
Content and Paid Campaigns
Created accessible videos, graphics, and articles that made complex topics easier to understand, with publishing coordinated through a content calendar.
Performance:
- $0.20 average cost per engagement across paid X campaigns
- 4.9% average engagement rate on organic X content for an audience of approximately 20K followers
Livestreaming
Delivered 22 livestreams to engage new and high-interest audiences, selecting partners to support community acquisition, cross-promotion, product launches, and company announcements.
Field Marketing
Created marketing collateral for international community events and conferences.
Key outcomes
7 community channels
converted to users
Following a successful TGE, the Abelian Foundation moved from a pre-revenue stage company to a revenue-generating one, sustaining upward price momentum post-listing.