A full-funnel marketing campaign in South Korea was delivered to promote Algorand’s new staking rewards and nodes operator programs, with two core objectives:
token price premium in the target market on the campaign’s final day
influencer partnerships across paid and relationship-based collaborations
21% community growth measured 12 days after campaign close
of $ALGO circulating supply traded in the Korean market
Algorand community members in Korea
Planned a month-long content calendar around a giveaway campaign and three smaller online community events designed to turn campaign interest into continued engagement and first-time conversions.
The calendar coordinated:
Created seven promotional graphics for a giveaway campaign, two dApp community events, and a livestream, plus a video tutorial to simplify onboarding for an innovative dApp.
Analyzed content performance across three paid channels and five relationship-based partner channels to assess audience interest and inform future campaigns. Tracked day-over-day growth by channel alongside content releases and events to evaluate each activity’s impact.
Delivered a mid-campaign report outlining adjustments and their rationale, followed by a 10-page final report 12 days after campaign close.
Campaign results:
token price premium in the target market on the campaign’s final day
influencer partnerships across paid and relationship-based collaborations
21% community growth measured 12 days after campaign close
